The Privacy Promise Many Websites Don’t Keep
Feb 06 2026
In a recent article posted on CMSWire, Lawrence Shaw, CEO of AAAtraq, argues that the real privacy risk facing organizations today is not the absence of consent tools, but the false confidence they create.
Many organizations believe they have “done privacy” simply by adding cookie banners, consent pop ups and policies that look reassuring on the surface, yet often fail to do what they promise once a user makes a choice.
Shaw explains that when people click “reject”, they reasonably expect tracking to stop, but too often it does not. That gap between expectation and reality is where risk now lives, not just in regulatory exposure but in lost trust. When brands tell users they are in control but do not follow through, credibility erodes quickly. Getting consent right is not about clever interfaces or legal language. It is about doing what you say you will do and being able to prove it.
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In a CMSWire article, Lawrence Shaw examines how consent mechanisms that appear compliant can still fail in practice, creating privacy risk and undermining user trust.